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How Much Does a Postpartum Doula or Newborn Care Specialist Cost?

The arrival of a newborn is a significant event that brings joy and numerous changes to a family's life. Alongside the emotions of welcoming a new member, new parents often grapple with the challenges of postpartum recovery and adjusting to their now expanded family. 


A postpartum doula or Newborn Care Specialist can be an amazing help during this transitional period, offering a range of supportive services from lactation advice to parenting tips. When considering hiring a postpartum doula, a vital factor for families is understanding the associated costs, which typically vary based on geographic location, the doula’s experience, and the specific services provided.


How Much Does a Postpartum Doula Actually Cost?

The cost of a postpartum doula varies widely based on location, the doula’s experience, and the specific services offered. On average, a postpartum doula can charge anywhere from $25 to $60 an hour, with some variability for overnight support or extensive care requirements. Healthline provides information on what a postpartum doula typically offers, touching on infant feeding practices and soothing techniques.


It's important to note that a few newer doulas offer sliding scales, payment plans, or flat rates for bundled services to make their support more accessible. This can impact the overall cost for families. Additional information about making doula services more affordable can be found on What to Expect, which addresses financial considerations for hiring a postpartum doula.


Get Ready For Your Postpartum Doula Cost:

  • Hourly rate: $30-$60

  • If choosing a flat rate: 

  • Influencing factors: 

  • Daytime Help 

  • Overnight care

  • Specialized support needs


Factors Influencing the Cost

Experience and Certification

Newer doulas might charge less as they are building their client base. Whereas seasoned doulas with extensive experience typically command higher fees due to their expertise.

Doulas with formal certification from recognized institutions may set higher rates. Non-certified doulas, or those in the process of certification, may offer more affordable options.


Geographic Location

In areas with a higher cost of living, such as major cities, doulas' rates are generally more expensive. In regions with a lower cost of living, the cost for postpartum doula services may decrease.


Length and Type of Services

A longer engagement period, such as continuous support for several weeks, will likely increase total costs. Short-term or part-time services tend to be less expensive.

Specialized services, including lactation consulting or overnight care, may come at a premium. Basic support typically encompasses emotional and household assistance and costs less.


Package Deals vs. Hourly Rates

Doulas may offer package deals that cover a predetermined number of hours or services at a slightly reduced rate compared to hourly billing. Packages can include a mix of support measures tailored to family needs.

Paying by the hour provides flexibility to customize the amount of support as needed. Some doulas have minimum hour requirements for hourly services.


Do Doulas Have Payment Plans?

It is common for doulas to offer flexible payment options to accommodate various budgetary needs. Interested clients should inquire directly with the doula or agency to confirm specific payment arrangements. At A Doula On The Go, we offer at hourly rates. 


Some independent doulas may offer sliding scales, more so  when it comes to Birth Doulas, where fees are adjusted based on the client's income, making their services more accessible. 

Birth doulas might allow for payment in installments, which can be arranged before the commencement of the service agreement.


A typical installment plan could be divided as follows:

  • An initial retainer: due upon signing of the contract. Which generally consists of between 25% to 50% down to retain the services of a Newborn Care Specialist which goes towards the back end of pay the last few weeks of the contract.

  • A final payment: is due in full either 2 weeks after the initial start of the contract or a weekly payment is due at the end of each week worked. Every Postpartum Doula & Newborn Care Specialist decides how they work their contracts. 


Clients should note that the availability and structure of payment plans can vary widely depending on the doula's practice or the policies of the agency they are affiliated with. Additionally, some doulas may require the full balance to be paid by a certain postpartum date.


Will Insurance Help With The Cost?

Determining whether insurance will cover the cost of a postpartum doula hinges on individual insurance plans and the country of residence. The extent of coverage can vary significantly.

  • Some insurance plans such as Carrot, may consider doula services as part of the maternal healthcare package, especially if there is a prescribed medical need for postpartum support.

  • Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) sometimes allow for doula expenses to be reimbursed, as long as the doula is a recognized healthcare provider with a National Provider Identifier (NPI) number.


Inquiries and advocacy can be effective. Policyholders are encouraged to:

  1. Contact their insurance provider to inquire about the specifics of their plan's coverage.

  2. Ask for a detailed explanation as to what maternal and postnatal services are included.


If the insurance company denies coverage, they can submit an appeal. It is beneficial to:

  • Obtain a physician's note, where applicable, that outlines the necessity of a postpartum doula's support.

  • Keep detailed invoices and receipts from the doula services for documentation and potential reimbursement.

Some regions are more progressive in their coverage policies. Insurance plans varies by location, and there has been an incremental movement towards recognizing the value of doula services.


Additional Expenses to Consider

Travel Expenses

Distance: Postpartum doulas may charge for travel if they service clients outside of their local area. For instance, some doulas include travel costs within a certain radius but may charge an additional rate per mile if they need to travel further.

Parking and Tolls: If a doula is required to pay for parking or tolls to reach a client's home, these costs might also be passed on to the client.


Additional Services

Extended Hours: Should a family require services outside of the doula's standard hours, overtime rates may apply. These rates are often higher than regular hourly fees.

Specialized Support: Services such as lactation consulting or additional educational support may incur extra charges. These are generally not included in a standard postpartum package and are priced separately.


How to Budget for a Postpartum Doula

Initial Research:

  • Determine Needs: Define the level of support required, considering factors like the anticipated recovery period and availability of additional help.


Budget Planning:

  • Set a strict budget for postpartum care and factor this into the overall baby-planning expenses.

  • Consider duration of care with realistic timeframes of needed support.


Financial Preparation:

  1. Savings: Start a dedicated savings plan for postpartum support early during pregnancy.

  2. Insurance: Check with insurance providers if any postpartum services are covered. Such as Carrot Insurance. 

  3. Flexible Spending: Use health flexible spending accounts if available to pay for doula services.


Cost-Saving Tips:

  • Shortened Hours: Opt for part-time rather than full-time doula services.

By understanding local rates, setting a clear budget, and exploring cost-saving measures, families can effectively plan for the vital support of a postpartum doula. This ensures that they are financially prepared for the invaluable assistance during the postpartum period without monetary strain.




What You Get When You Pay For a Postpartum Doula

When hiring a postpartum doula, clients are investing in a professional who provides essential support during the postnatal period. A postpartum doula offers a range of services aimed at helping new parents adjust to life with their newborn. The assistance provided typically includes:

  • Emotional Support: Doulas lend a sympathetic ear and give validation to the parents' feelings, helping them navigate the emotional landscape of parenthood.

  • Physical Support: This may involve assistance with recovery from childbirth, including strategies to ease discomfort and promote healing.

  • Infant Feeding Guidance: Whether parents choose to breastfeed or use formula, a doula provides support and information on infant feeding practices.

  • Baby Soothing Techniques: They share effective methods to calm and soothe a newborn.

  • Light Household Assistance: A Day time doula may help with light chores, such as laundry or preparing meals, to allow parents to focus on the baby and rest.

  • Educational Resources: They can offer accurate information and resources for new parents on various topics related to postpartum care and infant needs.

  • Referrals: If needed, a doula can refer parents to local services, such as lactation consultants or support groups.


Frequently Asked Questions

Is postpartum doula worth it?

Many families find a postpartum doula extremely valuable for providing support and education after the birth of a child, especially during the first few weeks when new routines are established.


How long should you use a postpartum doula?

The duration of postpartum doula services varies depending on family needs, but it typically ranges from 3 weeks to 3-4 months.. The period can extend depending on the level of support required.


What are the average rates for postpartum doulas in different states?

Average rates for postpartum doulas differ across states, with some areas having higher rates due to the cost of living. It is best to research local rates to get an accurate estimate.


How does the cost of an overnight postpartum doula compare to daytime support?

Overnight postpartum doula services tend to cost more than daytime support due to the additional responsibilities and the nature of the night-time care provided. Yes the Newborn care specialist/postpartum Doula rests while baby sleeps, but their sleep is constantly interrupted in order to care for the baby and their needs. So they do Not get the same restful sleep as if she was home in her own bed. 


What exactly does a postpartum doula do?

A postpartum doula provides non-medical support to families, including education on infant care, assistance with breastfeeding, and help with basic  household tasks to ease the transition into parenthood. Note they are NOT housekeepers. 


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